Expert in Digital Marketing
Digital Marketing Accelerator Program 100% Placement Assistance
First digital marketing institute of India with a corporate setup. We offer high-quality, well-elaborated content delivered by industry experts through videos, case studies, practice assignments, and live classes. Our corporate setup ensures you receive top-notch education and real-world insights.
Type
Certification
Batch Begins On
20 Aug, 2024
Admissions closing on
19 Aug, 2024
Hurry! 765 people have already applied in the last 1 month
Overview of Our Expert Digital Marketing Course
Our 1-year Expert Digital Marketing Course is designed for students of all backgrounds and offers more modules and additional benefits than our Advanced Digital Marketing Course. We provide freelance work opportunities, industry visits, and guarantee 100% job placement upon course completion.
During this course, you will have the opportunity to visit various digital marketing agencies, where you'll learn firsthand how these agencies operate. You'll also have the chance to interact with their Vice Presidents, allowing you to ask questions and gain valuable insights.
As of now, over 700 students have completed this Expert Digital Marketing Course and have been placed in companies like Accenture, Brainwork, Ria, Lava, and other top organizations. As a Google Partner, we also assist our students in securing spots in Google Summer Internship Programs.
DizitalAdda is the first institute in India to offer digital marketing training in a corporate environment, giving you a complete experience and a true sense of the corporate industry.
After your class, you'll head to our live project room, where you'll work on live projects and apply everything you've learned. These projects will be guided by experts, ensuring you gain practical experience as you go.
So enroll yourself now in this Expert Digital Marketing Course of 1 year and give an instant push to your career.
key Course Features
- Comprehensive Course: A 1-year Expert Digital Marketing Course with more modules than the Advanced Course.
- Freelance & Job Opportunities: Offers freelance work, industry visits, and 100% job placement after completion.
- Industry Exposure: Visits to digital marketing agencies to see their operations and interact with VPs.
- Successful Alumni: 700+ students placed in companies like Accenture, Brainwork, Ria, and Lava.
- Google Partnership: Helps students secure spots in Google Summer Internship Programs.
- Corporate Environment: First in India to offer digital marketing training in a corporate setting.
- Practical Learning: Students work on real projects in a live project room after each class, guided by experts.
Week 1: Introduction to Digital Marketing and Key Concepts
- Understanding Digital Marketing Ecosystems
- The Role of Digital Marketing in Business Growth
- Key Differences Between Traditional and Digital Marketing
- AI Integration: Introduction to AI in Digital Marketing (Predictive Analytics, Automation, etc.)
- Paid, Earned, Owned, and Shared Media Channels
- Overview of Digital Marketing Channels: Search, Social, Display, and Email
- Multi-Channel Marketing Strategies
- AI Integration: AI for Channel Optimization and Cross-Channel Attribution
- Setting SMART Goals for Digital Campaigns
- Identifying and Segmenting Your Target Audience
- Creating Buyer Personas and Customer Journey Mapping
- AI Integration: AI-Powered Audience Segmentation and Personalization
- Online Business Models (B2B, B2C, C2C, and more)
- Competitive Analysis and Benchmarking Tools
- Conducting Effective Market Research and Competitor Insights
- Crafting a Digital Marketing Strategy
- AI Integration: Using AI Tools for Competitive Analysis and Market Research
Week 5: Content Marketing Strategy and Lifecycle Management
- Understanding the Content Marketing Funnel
- Creating High-Impact Content Strategies
- Content Creation vs. Curation
- AI Integration: Leveraging AI Tools for Content Ideation and Generation
- Building a Content Calendar
- Blog Monetization Techniques
- Traffic and Lead Generation Through Blogging
- AI Integration: AI-Based SEO Writing Tools (e.g. SurferSEO, Clearscope)
- Principles of Persuasive Writing
- Structuring Content for Engagement
- Case Studies and Success Stories in Copywriting
- AI Integration: AI-Powered Copywriting Assistants (e.g. Jasper, Copy.ai)
- Basics of Graphic Design with Canva
- Introduction to Photoshop: Tools and Techniques
- Creating Social Media Graphics and Blog Imagery
- AI Integration: AI-Driven Design Tools for Automating Visual Content Creation
- Creating Pillar Content and Topic Clusters
- Optimizing Content for Conversions
- Measuring Content Performance
- AI Integration: AI in Content Optimization and Distribution (e.g. MarketMuse, Outbrain)
Week 10: Strategic Domain Selection and Website Planning
- Choosing the Right Domain Name for Branding
- Planning the Website Structure and Flow
- Hosting and Security Considerations
- AI Integration: AI Tools for Domain Research and Website Planning
- Setting Up WordPress
- Installing and Configuring Themes and Plugins
- Creating Pages, Posts, and Navigations
- AI Integration: AI-Assisted Website Builders and Theme Customization
- Designing a Portfolio Website
- Setting Up a Blog for Content Marketing
- Building a Professional Business Website
- AI Integration: AI in Website Design (e.g. Wix ADI, Bookmark’s AI Design Assistant)
- Setting Up WooCommerce for Online Stores
- Managing Products, Inventory, and Payments
- Customizing the Shopping Experience
- AI Integration: AI-Powered Product Recommendations and Personalization Engines
- UX Principles for Web Design
- Understanding User Journeys and Wireframing
- Usability Testing and Feedback
- AI Integration: AI-Driven UX Optimization Tools (e.g. Hotjar, Crazy Egg)
- Speed Optimization Techniques (Caching, Minification, etc.)
- Mobile-First Design and Responsive Web Design Best Practices
- Measuring Website Performance and Core Web Vitals
- AI Integration: AI for Automated Website Performance Monitoring
Week 16: Core Principles of SEO and Search Engine Mechanisms
- How Search Engines Work
- The Importance of SEO in Digital Marketing
- Key Ranking Factors and Algorithm Updates
- AI Integration: AI for SEO Analysis and SERP Predictions
- Keyword Research Techniques and Tools
- Creating a Keyword Strategy for Content and Ads
- Long-Tail vs. Short-Tail Keywords
- AI Integration: AI-Based Keyword Research Tools (e.g. SEMrush, Ahrefs)
- Best Practices for On-Page SEO
- Writing SEO-Friendly Titles, Meta Descriptions, and Tags
- Optimizing Site Architecture for Better Crawling
- AI Integration: AI in On-Page SEO (e.g. Frase, Clearscope)
- Understanding Backlinks and Their Importance
- Link Building Techniques (Guest Posting, Outreach, etc.)
- Monitoring and Maintaining Link Quality
- AI Integration: AI for Link Building and Outreach Automation
- Key Elements of Technical SEO
- Improving Website Speed and Performance
- Mobile-First Indexing and Responsive Design
- AI Integration: AI for Technical SEO Audits (e.g. Screaming Frog, Sitebulb)
- Understanding Local SEO and Its Importance
- Optimizing Google My Business Profile
- Citation Building and Local Listings Management
- AI Integration: AI for Local SEO and Voice Search Optimization
Week 22: Introduction to Web Analytics and Its Business Impact
- The Role of Analytics in Digital Marketing
- Understanding Key Metrics and KPIs
- The Data-Driven Decision-Making Process
- AI Integration: AI in Predictive Analytics and Reporting
- Setting Up Google Analytics 4 (GA4)
- Customizing Dashboards and Reports
- Tracking User Behavior and Events
- AI Integration: AI in Advanced GA4 Reporting and Insights (e.g. BigQuery, Google Data Studio)
- Defining and Setting Up Conversion Goals
- Tracking Conversions Across Channels
- Analyzing Conversion Data for Optimization
- AI Integration: AI Tools for Enhanced Conversion Tracking and Attribution (e.g. Adobe Analytics, Mixpanel)
- Introduction to Google Tag Manager (GTM)
- Setting Up Tags, Triggers, and Variables
- Implementing and Testing Tags for Accurate Tracking
- AI Integration: AI-Powered Analytics Automation and Tag Management
Week 26: Crafting a Comprehensive Social Media Strategy
- Understanding Social Media Platforms and Their Audiences
- Developing a Social Media Content Calendar
- Engagement Strategies for Social Media Growth
- AI Integration: AI Tools for Social Media Strategy Development (e.g. Hootsuite, Sprout Social)
- Instagram Growth Tactics and Influencer Marketing
- YouTube SEO and Video Content Strategy
- LinkedIn for B2B Marketing and Professional Networking
- Twitter Engagement and Hashtag Strategy
- AI Integration: AI for Social Media Analytics and Content Scheduling (e.g. Buffer, Later)
- Creating a Consistent Brand Voice and Visual Identity
- Developing Brand Guidelines for Social Media
- Case Studies: Successful Social Media Branding
- AI Integration: AI-Driven Social Media Branding Tools
- Setting Up and Running Ads on Meta (Facebook and Instagram)
- Advanced Targeting and Audience Segmentation
- Measuring and Optimizing Ad Performance
- AI Integration: AI in Social Media Ad Targeting and Optimization (e.g. AdEspresso, Revealbot)
- Handling Negative Comments and Reviews
- Developing a Social Media Crisis Management Plan
- Best Practices for Reputation Management
- AI Integration: AI for Monitoring Social Media Sentiment and Crisis Alerts (e.g. Brandwatch, Sprinklr)
Week 31: Introduction to Performance Marketing (Google Ads & Meta Ads)
- Understanding the Basics of Performance Marketing
- Overview of Google Ads and Meta Ads Platforms
- Setting Up Your First Performance Marketing Campaign
- AI Integration: AI for Automating and Optimizing Ad Campaigns (e.g. Google Smart Bidding)
- Advanced Techniques for Audience Targeting
- Writing Compelling Ad Copy for Higher CTR
- Split Testing and Optimizing Ads
- AI Integration: AI-Powered Tools for Ad Creation and Optimization (e.g. WordStream, Adzooma)
- Understanding Conversion Rate Optimization (CRO)
- Tools and Techniques for CRO
- Analyzing and Interpreting Data for CRO
- AI Integration: AI in Conversion Rate Optimization (e.g. VWO, Optimizely)
- Building and Optimizing E-commerce Sales Funnels
- Strategies for Increasing Average Order Value (AOV)
- Using Upselling and Cross-Selling Techniques
- AI Integration: AI Tools for E-commerce Funnel Optimization (e.g. Shopify AI, Dynamic Yield)
- Introduction to AI in Marketing Automation
- Personalizing Customer Experience with AI
- Case Studies: AI-Driven Marketing Success Stories
- AI Integration: Tools for AI-Driven Customer Experience (e.g. Salesforce, HubSpot AI)
Week 36-39: End-to-End Digital Marketing Strategy Implementation
- Applying All Learned Concepts in a Real-World Project
- Comprehensive Strategy Development
- Execution of Digital Marketing Campaigns
- Final Presentation and Peer Review
Month 10-11: Corporate Project Work and Internship Experience
- Working on Real-World Projects with Corporate Partners
- Gaining Hands-On Experience in Digital Marketing
- Networking and Professional Development Opportunities
- AI Integration: Exposure to AI Tools Used in Corporate Digital Marketing
Rihan Malik
Student
The course content is comprehensive, up-to-date, and industry-relevant, which has helped me gain a deep understanding of Digital Marketing strategies and techniques. The instructors are highly knowledgeable and experienced, and they have provided valuable guidance and feedback throughout the course.
Manish Sahani
Student
The courses offered are comprehensive and up-to-date, providing me with the necessary skills and knowledge to excel in the Digital Marketing field. The instructors are knowledgeable and experienced, and their guidance and support have been invaluable.
Reya Sharma
Student
The instructors at the Institute are experts in their field and have provided me with a comprehensive understanding of the various Digital Marketing techniques and strategies. Their real-world experience and practical approach to teaching have allowed me to apply what I have learned to my own Digital Marketing campaigns.
